Featured Tools

Top-rated and recommended media planning tools.

Comscore

Comscore pricing from ~$799/mo: cross-platform measurement, Proximic contextual targeting, plus comparisons to Nielsen and GWI for media planners.

Audience Analytics Media Planning Multi-Channel

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Halliard

Halliard offers a free plan for individual media planners — no credit card required. Premium and Enterprise plans available. Plan 18+ channels instantly.

Media Planning Budget Planning Multi-Channel

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Measured

Measured incrementality testing starts around $50K/year. Enterprise MMM pricing is custom. Compare vs. Northbeam, Recast, and Haus for your budget.

Marketing Mix Modeling Audience Analytics Featured

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Mediabrain

AI-powered media planning platform with automated forecasting, buying optimization, and real-time monitoring in one console with open APIs. Custom pricing.

Media Planning Audience Analytics Fast & Efficient

Mediaocean

Mediaocean (Prisma) is an enterprise omnichannel ad platform with custom pricing. No free trial. Compare vs. Strata, Bionic, and Camphouse for agencies.

Media Planning Media Buying Multi-Channel

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Nielsen Media Impact

Nielsen Media Impact: enterprise-priced (custom quote, scope-based) cross-media R&F planning across TV, CTV, digital, and audio with deduplicated measurement. Compare vs comScore and GWI.

Reach & Frequency Media Consumption Analytics Audience Analytics

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Quantcast

Quantcast offers a free self-serve DSP with $5K ad credit for new users. See real user reviews, AI audience targeting features, and how it compares to TTD.

Audience Analytics Media Buying ai-powered

Resonate

Resonate's Ignite platform covers 250M US consumer profiles with 15K+ attributes. Enterprise pricing, custom quotes. Compare vs MRI-Simmons, Comscore, GWI.

Audience Research Audience Analytics Media Planning