Advanced analytics tools for measuring marketing effectiveness and ROI.
Adobe Advertising Cloud is enterprise-priced (custom quote, no public rates). Tight Adobe Experience Platform integration. Compare vs Google DV360 and The Trade Desk on features, ROAS, and CTV reach.
Akkio: $49/user/mo starter, enterprise custom pricing. AI agents for audience-building and MMM. Trusted by Horizon Media and Havas. Compare vs cheaper alternatives.
Nielsen Commspoint Journey starts at $100K+/year for enterprise consumer journey mapping. Often bundled with other Nielsen suite products.
Keen MMM: subscription-priced (custom quote, no public rates). Adaptive Bayesian modeling, $7.5B+ in budgets optimized, real-time scenario planning. Compare vs Recast, Northbeam, and Measured.
Measured incrementality testing starts around $50K/year. Enterprise MMM pricing is custom. Compare vs. Northbeam, Recast, and Haus for your budget.
Northbeam starts at $1,500/mo for Starter (MTA). Professional from $2,500/mo. Compare vs. Triple Whale, Measured, and Recast for attribution + MMM.
Recast uses Bayesian MMM with custom enterprise pricing. GeoLift testing from $100/mo. Compare vs. Measured, Northbeam, and Mutinex for MMM.