In-house Teams Tools

AdLib Planner

Free programmatic media planning tool generating data-backed plans in minutes with live CPM benchmarks, verified inventory quality, and pitch-ready exports.

Media Planning Budget Planning Audience Analytics

Adobe Advertising Cloud

Adobe Advertising Cloud is enterprise-priced (custom quote, no public rates). Tight Adobe Experience Platform integration. Compare vs Google DV360 and The Trade Desk on features, ROAS, and CTV reach.

Media Buying Audience Analytics Multi-Channel

Advantage (now Simpli.fi)

Simpli.fi (formerly Advantage) pricing, features, and agency workflow tools. Media planning, buying, and accounting in one platform for 2,000+ agencies.

Media Planning Media Buying Budget Planning

Amazon DSP

Amazon DSP managed service requires ~$50K/mo but delivers first-party shopper data no other DSP can match. See reviews, self-serve options, and alternatives.

Media Buying Audience Analytics Multi-Channel

Basis

Basis is enterprise-priced (custom quote, no public rate card) and #1-rated on G2 (4.5/5, 287 reviews). Omnichannel DSP with 100+ PMP deals. Compare vs The Trade Desk & DV360.

Media Buying Multi-Channel Media Planning

Bionic

Bionic starts at $199/user/mo ($995/mo for 5 users). 14-day trial. Compare vs. MediaPlanHQ, Camphouse for media planning agencies.

Media Planning Media Buying Multi-Channel

Bluhorn

Bluhorn media buying software starting at $198/mo. Nielsen/Comscore integration, invoice reconciliation, and post-buy analysis. Compare plans and alternatives.

Media Planning Media Buying Multi-Channel

BriefBid

BriefBid is 100% free for agencies and brands — access 700+ vetted media vendors and submit RFPs at no cost. Vendors pay on successful placements only.

Media Planning Media Buying Multi-Channel

Camphouse (formerly Mediatool)

Mediatool rebranded to Camphouse in 2023. Custom pricing, 20-user minimum. See G2 reviews, what changed in the rebrand, and alternatives from $199/mo.

Media Planning Multi-Channel Budget Planning

ClickUp

All-in-one work management platform with project management, AI automation, and collaboration. Trusted by 10M+ users. Free plan; paid from $7/user/month.

Media Planning Budget Planning Multi-Channel

Commspoint Journey

Nielsen Commspoint Journey starts at $100K+/year for enterprise consumer journey mapping. Often bundled with other Nielsen suite products.

Media Planning Audience Analytics Multi-Channel

Criteo

Criteo: CPC/CPM pricing, no setup fee, no public minimum — platform fee is a % of media spend. Retail media network with 22K+ retailers. Compare vs Amazon DSP and AdRoll.

Media Buying Audience Analytics Multi-Channel

Equativ (Maestro)

Independent end-to-end media platform with AI planning agents. Equativ's Maestro turns briefs into programmatic deals, cutting planning time 40%.

Media Buying programmatic Audience Analytics

Fifty5Blue Advertising Intelligence

Fifty5Blue (formerly Kantar Media) competitive ad spend and share-of-voice tracking across TV, digital, OOH, radio, print, and cinema.

Audience Analytics Media Planning Multi-Channel

GaleForce Media

GaleForce Media is built for TV, radio, and digital buying — the most affordable traditional media planning platform. Custom quote required.

Media Planning Media Buying Multi-Channel

Google Display & Video 360

Google DV360 costs 10–15% of media spend with a $50K/mo minimum. Compare DV360 vs The Trade Desk on inventory, YouTube exclusivity, pricing, and features.

Media Buying Audience Analytics Multi-Channel

Featured ✨

Halliard

Halliard offers a free plan for individual media planners — no credit card required. Premium and Enterprise plans available. Plan 18+ channels instantly.

Media Planning Budget Planning Multi-Channel

Keen

Keen MMM: subscription-priced (custom quote, no public rates). Adaptive Bayesian modeling, $7.5B+ in budgets optimized, real-time scenario planning. Compare vs Recast, Northbeam, and Measured.

Marketing Mix Modeling Media Planning Audience Analytics

LinkedIn Campaign Manager

LinkedIn ads cost $2–$9 CPC with a $10/day minimum. See LinkedIn Campaign Manager's B2B targeting, ad formats, and how it compares to Meta and Google Ads.

Media Buying Audience Analytics Media Planning

Mediaocean

Mediaocean (Prisma) is an enterprise omnichannel ad platform with custom pricing. No free trial. Compare vs. Strata, Bionic, and Camphouse for agencies.

Media Planning Media Buying Multi-Channel

Meta Business Manager

Meta Business Manager is free to use — you only pay for ads. Manage Facebook and Instagram campaigns, assets, and team access in one place.

Media Buying Audience Analytics Multi-Channel

OptiMine

Privacy-safe marketing mix modeling and attribution platform. AI/ML measurement across digital and traditional channels. Acquired by Uptempo in Aug 2025.

Media Planning Multi-Channel Audience Analytics

Pixis Prism

Pixis Prism starts at $200/month with a 14-day free trial. AI-driven campaign optimization. Enterprise custom plans available. Compare vs. Alli AI.

Media Planning Multi-Channel Audience Analytics

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Quantcast

Quantcast offers a free self-serve DSP with $5K ad credit for new users. See real user reviews, AI audience targeting features, and how it compares to TTD.

Audience Analytics Media Buying ai-powered

Resonate

Resonate's Ignite platform covers 250M US consumer profiles with 15K+ attributes. Enterprise pricing, custom quotes. Compare vs MRI-Simmons, Comscore, GWI.

Audience Research Audience Analytics Media Planning

Simulmedia

Simulmedia's TV+ platform unifies CTV and linear TV advertising with patented AI/ML optimization, 250+ network integrations, and self-serve access via Skybeam.

Media Buying Audience Analytics Multi-Channel

Strata

Strata by FreeWheel is an enterprise cross-media buying platform with custom pricing. Compare vs. Mediaocean Prisma and Bionic for TV/digital buying.

Media Buying io-billing workflow-approval

TechEdge (Fifty5Blue)

Fifty5Blue (formerly Kantar Media) audience analytics and planning toolkit with reach & frequency analysis and unified audience data across 70+ markets.

Audience Analytics Media Planning Multi-Channel

The Trade Desk

The Trade Desk charges 15–20% of spend ($100K+/quarter). See side-by-side comparisons with Google DV360, Amazon DSP, and Xandr — which DSP wins in 2026?

Media Buying Audience Analytics Multi-Channel

TikTok Ads Manager

TikTok Ads Manager is free to access. Campaigns require a minimum $50/day budget. Compare TikTok vs. Meta Ads for reach, CPMs, and audience targeting.

Media Buying Audience Analytics Multi-Channel

Pixis

Pixis is a codeless AI infrastructure for marketing. Review of Pixis Advance, Prism, Adroom & Edge — pricing from $200/mo, free trial, vs Albert.ai & Adobe.

Media Planning Multi-Channel Audience Analytics